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CASE STUDY
ON
UTILITY OF SMS
IN
MOBILE BANKING


Web SMS

This is simple to use Web interface allows you to communicate instantly with individuals or groups via bulk text messaging.
This web application allows you to send SMS to your groups via a mobile phone. Once enabled you will be able to send an SMS that will be forwarded to your groups.

Mobile Banking

It's interesting, and disillusioning, how slow the adoption of mobile technology still is in certain areas, while Web technology is "everywhere" including for banking, despite mobile phones being much more prevalent than PCs, and a mobile phone is always with you while a PC is not, etc.
Banks need to look for multiple and alternate channels to engage the customer by providing him/her with value added services.
Banks need to look for innovative means of reducing the transaction costs as the per- customer transactions have increased, as Banks are providing multiple services under one roof.

Credit Card Fraud Prevention

In a bid to reduce occurrences of credit card fraud, a bank has started sending SMS messages to credit card owners each time purchases above a certain value have been made on their card. This way the owner is always informed when their card is used, and how much money was taken for each transaction.

As a reminder

The SMS banking service is targeted at credit loan clients, who receive a SMS that shows their bank account balance and reminds them of loan repayment.

 

Information Request

The new service means that customers can now automatically be sent account information they have requested via SMS, including account balances, deposits and withdrawals as they occur.

Why Mobile Messaging becomes crucial in Banking Services?

Cost Effective: Mobile messaging helps Banks provide value added services at a marginal cost.
Targeted: Specific message are conveyed based on the customer profile.
Anywhere/Anytime: Mobile is almost always with the customer.
Personal: Highly effective as communication to an individual.
Automated:Automatic relay of critical information


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Bonrix Software Systems
Call us: +91-9429045500, +91-9426045500, +91-79-26426364
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@ A-801, Samudra Complex, Near Klassic Gold Hotel, Off. C. G. Road, Ellisbridge, Ahmedabad - 380006, Gujarat, India.
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